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'Dramatic change' in view of cosmetic surgery

Cosmetic surgery providers have noticed a definite increase in the number of people opting to have surgical procedures to improve their appearance, it has been revealed.

Recent figures from the British Association of Aesthetic Plastic Surgeons show that the number of women having cosmetic surgery increased from 19,601 in 2005 to 26,469 in 2006 and Shami Choudry, PR manager at Transform, said that men are also increasingly undergoing cosmetic surgery.

The expert noted that the perception and image of cosmetic surgery has changed "dramatically" over the last decade.

"The media in the UK is very robust. Reality TV and programmes like Ten Years Younger … have real life stories that you can relate to and see the actual results," Ms Choudry explained.

"There are loads of celebrities now who are happy to admit that they've had cosmetic surgery. People like Jordan, Demi Moore and Sharon Osbourne endorse a lot of procedures and a lot of people take their word for it."

Ms Choudry said that the UK's celebrity gossip culture has led to more people reading about and discussing cosmetic surgery which, she notes, is also more accessible and less expensive these days.

However, she noted that not everyone can have cosmetic surgery, including young people under the age of 18.

"Actually three out of ten people are turned away," the manager revealed. "That could be because their expectations are not realistic, or they don't need the surgery or their body hasn't fully developed. We treat every case on an individual basis."

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'Dramatic change' in view of cosmetic surgery
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