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Public health white paper presents opportunity

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PruHealth backs the government’s public health white paper. The insurer believes the increasing need for individuals and employers to look after themselves could see a growth for private healthcare.


Tal Gilbert at PruHealth says "Along with local responsibility, the white paper places a strong focus on individual and employer responsibility. There are proposals to assist individuals and employers, including information provision, nudging tactics, and removing the barriers to healthy living, but there will be little central guidance on specific actions. As a result, individuals and employers will increasingly look to other providers to support their efforts to improve their health. This could create an opportunity for insurers who have demonstrable ability to help people to improve their health. People who lead a healthier lifestyle incur costs which are 10-40% lower than those who do not. In order to achieve these dramatic reductions in healthcare costs, it is necessary to both remove the barriers to healthy living and provide stronger motivation through incentivising people to undertake healthy activities."

Private medical insurance news: 9 December 2010