The increasing levels of alcohol consumption in the UK paint "a worrying picture".
This is the view of Don Shenker, chief executive of Alcohol Concern.
Mr Shenker was commenting on the recent figures published by the Department for Environment Food and Rural Affairs, which found that consumers purchased 7.7 per cent more alcoholic drinks in 2009 than in 2008.
According to the chief executive, the government needs to implement "bold new measures to reduce our overall consumption levels which have been rising sharply over past decades".
He added that the increasing amount of alcohol being drunk in the UK will result in "greater levels of ill health and disease".
While rehabilitation and medical assistance could help, Mr Shenker advised that the "simplest way to achieve this would be to stop supermarkets from loss leading and introduce a minimum price of at least £0.40 per unit".
The Office for National Statistics recently revealed that the average weekly expenditure on alcoholic drink was £14.