An increasing number of women are choosing to have collagen fillers in their feet in a bid to prevent the pain caused by wearing high heeled shoes.
Spokespeople at the Harley Medical Group told the Daily Mail that requests for the non-surgical cosmetic treatment are five times higher than last year, with women paying £240 for both feet.
The effects of the procedure last for two to three months and it is proving particularly popular now that Christmas is fast approaching.
Dr Nick Milojevic, from the cosmetic surgery group, told the news provider: "Patients commonly have pre-Christmas fillers and treatments in the run-up to Christmas to get them camera-ready for the festive season.
"But this year we have received increased enquiries for foot fillers to pad out the ball of the foot to reduce the pain caused by more vertiginous heels."
One satisfied patient, 31-year-old Rebecca Calder, revealed that the treatment has made her "a lot more comfortable".
She told the Daily Mail that while she does not intend to top up her fillers every couple of months, "it will be great for the Christmas season".
Other popular non-surgical cosmetic procedures that are offered by the Harley Medical Group include laser hair removal, line and wrinkle treatment and microdermabrasion.