For the first time ever, a group of health insurance insurers and independent private hospitals have combined to launch a major television and newspaper advertising campaign to promote the benefits of private healthcare. Six of Britain's leading private hospitals and health insurance companies have joined forces to champion the benefits of private healthcare.
AXA PPP healthcare, BMI Healthcare, BUPA Hospitals, Bupa Health Insurance, Norwich Union Healthcare and Standard Life Healthcare are backing a one million pound, one month national press campaign with strong positive messages about the industry and its contribution to the health of the nation.
'We've got a great story to tell,' said Ian Smith, chief executive of General Healthcare Group, of which BMI Healthcare (Britain's largest private hospital group) is a part. 'Together, we're helping people from all walks of life and employers of all shapes and sizes to meet their healthcare needs and, in the process, relieve some of the pressure on the NHS.'.
In 2004, more tha seven million people in Britain were covered by private medical schemes, which paid a total of £2.64bn in benefits. In addition £0.35bn was spent by individuals paying themselves for private hospitals' services (excluding expenditure on cosmetic surgery).