Record numbers of patients are undergoing laser skin treatments as the technology behind such methods rapidly advances.
A survey by the American Academy of Cosmetic Surgery (AACS) found that cosmetic laser treatments are becoming increasingly popular as consumers seek to reverse the visible signs of ageing on their skin.
Whereas cosmetic surgery patients have traditionally had to endure going under the knife in order to enhance their appearance, non-invasive procedures are now coming to the fore.
Dr Patrick McMenamin, president of the AACS, commented: "Cosmetic surgery technology is advancing at the speed of light.
"As we learn more about the cosmetic uses for lasers, the more patients benefit from effective results and quicker recovery time. It is an exciting time for both cosmetic surgery patients and physicians."
Dr McMenamin added that, despite the state of the economy, he does not expect demand for laser procedures to drop as long as they remain "effective and affordable".
The cost of laser skin treatment in the UK varies depending on the type of treatment and the area being addressed.
For instance, intense pulsed light (IPL) therapy starts from £200 at Spire Healthcare hospitals.