A new report from the British Association of Aesthetic Plastic Surgeons (BAAPS) has found that 2009 saw a steady increase in the number of cosmetic surgery procedures.
The study found that 36,482 surgical procedures were carried out by BAAPS members in 2009, a 6.7 per cent increase on 2008.
While women continue to have more treatments than men, there was a big percentage rise in the numbers of men opting to go under the knife.
Male procedures saw a 21 per cent increase from 3,004 to 3,623.
Consultant plastic surgeon and president of BAAPS Nigel Mercer commented: "The public's interest in aesthetic surgery appears to remain strong and indeed growing quite considerably among UK males, despite the economic downturn."
He added: "Wide media coverage has clearly helped to educate both men and women about the latest advances and choices available as well as the potential risks of these treatments."
Breast augmentation remained the most popular surgical procedure for women while rhinoplasty held the top spot for men.
Independent advice on private healthcare