Women in Britain have said that their appearance is more important to them in the New Year than their career or finding love.
In a survey of more than a thousand women, 48 per cent told website The Good Surgeon Guide that in 2010 they were primarily concerned with improving their appearance.
Of those who put appearance first, 51 per cent said that they hope to improve their appearance with cosmetic surgery or a beauty treatment.
Christiana Clogg, co-founder of the website, said: "Looking and feeling good is important to most women and, whilst we were aware that many consider surgery or an aesthetic procedure to improve their appearance, we were very surprised that it was more important to some than a more successful career or finding someone special.
"I suppose that the reality of the matter is, success comes with confidence and if more women feel good about themselves they will ultimately be happier and attract love and success at work."
Independent advice on private healthcare