Beautysure, a specialist company offering insurance products to people undergoing cosmetic surgery, has ceased trading.
Parent company Lorega has taken the sales and administration of the business in-house and folded the separate company, Beautysure Insurance Products Ltd that was running it.
Lorega’s Malcolm Harvey says, “It is disappointing when a product that initially showed so much promise falters. But, as the demand is now proven, we have spoken to our key introducers and taken swift action to restructure in order to more accurately meet their needs. Lorega now intends to boost sales of the Beautysure product with a new team and business development strategy.”
Beautysure was launched in March 2009 to cover the cost of corrective procedures in the event of cosmetic surgery complications.
Beautysure's product is underwritten at Lloyd’s and available through surgeons who are part of the British Association of Plastic, Reconstructive and Aesthetic Surgeons or the British Association of Aesthetic Plastic Surgeons.