Cosmetic surgery is increasingly being considered by women over the age of 40 who are keen to look younger.
This is according to research conducted by Superdrug, which revealed that a third of women aged-40 and above are so concerned about the way they look that they would consider cosmetic surgery, the Daily Mail reported.
Indeed, the research found that the ideal age for cosmetic surgery is thought to be 52 years, 41 weeks and four days.
Dr Darren McKeown, a cosmetic doctor based in Glasgow and London's Harley Street, told the paper: "Botox and dermal fillers are the most popular treatments at the moment.
"The popularity of certain treatments is very celebrity-driven."
Dr McKeown added that working women are under the most pressure to maintain their looks in order to keep up with the competition in the office.
The study follows a survey conducted by Saga, which revealed that older people feel more pressure than previous generations to keep up their appearance.