Invisible braces are the latest craze among men wanting the perfect teeth. While women have usually been perceived as leading the way in beauty trends, new research by The Hospital Group has shown that men are also seeking the perfect Hollywood Smile.
The group saw a massive increase in the number of men enquiring about invisible braces during the start of 2010 with a 700% increase in actual procedures performed in 2009 compared with the previous year.
The number of women opting to straighten their smile in 2009 rose by 52% vs 2008.
Invisible braces are not the only treatment to enjoy a surge in interest – the number of men opting to have veneers to cover up damaged and stained teeth also rose by a massive 506% last year.
Teeth whitening procedures were also up during 2009 – with male whitening increasing by 150% and female by 100%.
The Hospital Group offers the full range of cosmetic dental procedure in specially equipped facilities.