New research from Aviva has found that in just a generation, the face of the family holiday has changed dramatically, with children travelling further and to a wider range of destinations than ever before.
The survey of 1,006 UK parents found that over the past generation, the proportion of families going overseas for their holidays has risen significantly. While 94% of parents said their own children had been abroad before the age of 16, just 39%)had been abroad themselves when they were young.
Children are also travelling to further flung destinations than their parents ever did. While just 2% of today's parents had been to North America when they were young, 28% have now taken their own children to the USA or Canada. Closer to home, just 26% of today's parents said they had been to Europe when they were a child yet 73% said they had since taken their own children to the continent. Of the people who take their children on two foreign holidays a year, 94% go to Europe and 51% go to the USA.
Features that Aviva has introduced as standard to its policies include online documents and medical screening, meaning that the whole transaction can be completed online even for people with pre-existing medical conditions. The upper age limits have also been increased from 69 to 74 for annual multi-trip policies and to 79 for single trip policies.