Bupa is establishing the first national network of quality-accredited ophthalmology services in the UK.
The private healthcare firm already has networks for cancer services, including breast, bowel and gynaecological cancers, and launched an MRI network earlier in the year.
A recent review of eye services in the UK revealed an opportunity to further improve the standards of private treatment, the insurer said, although it insisted that standards are generally good.
Dr Natalie-Jane Macdonald, medical director of Bupa Health Insurance, said that the company had undertaken a series of initiatives across a number of medical specialities over the past decade, to ensure that members could easily find high quality providers for their treatment.
"We know that good quality clinical care is also more cost-effective and so, at the same time, these initiatives are also helping to make sure the services offer good value for money and that private care remains affordable for patients," she continued.
"We want our members to have access to quality-accredited ophthalmic services, wherever they live, and to give them confidence that their treatment will be of the highest standards."
Bupa Health Insurance currently pays for over 20,000 ophthalmology treatments and 100,000 consultations every year.