Bupa launches dementia awareness campaign

Bupa is launching a TV campaign to raise awareness of the issues surrounding dementia.

The TV ad supports the Alzheimer’s Society and promotes Bupa’s advice booklet, “Caring for someone with dementia.”

It features an animated character called Ernie visiting his sister June, who has dementia, in a Bupa care home.

Bupa has also chosen the Alzheimer’s Society as its charity for the Great Run series, which includes the Great North Run half-marathon.

Comment on this page »


Latest news

Spire Harpenden Hospital wins prestigious industry award

New testing technique comes to The Royal Marsden

Bupa announce £2.9 million investment

Bupa launches dementia awareness campaign
Connect with us on:

This site compiles with the HONcode standard for trustworthy health information