Bupa has renewed its sponsorship of the Great Run series for another five years, from 2009 to 2013, making it one of the longest-running sporting sponsorships in the UK.
This takes the duration of Bupa's support of the runs to 21 years. Over 164,000 people enter a Bupa Great Run event each year. The Bupa Great North Run, the world's largest half-marathon, was broadcast live for four hours on the BBC, with highlights shown internationally across Europe, Africa, Australasia and Asia.
The Bupa Great Run events have been staged in cities across the UK and have inspired many thousands of people to change their lifestyles by getting more physically active.
Millions of pounds is raised for a host of charities every year. Marie Curie Cancer Care received £2.3 million through the Bupa Great Run series in 2006 and 2007, and this amount is set to increase significantly this year.
The Bupa Great South Run in Portsmouth on Sunday 26 October is the final event of the 2008 series and will see live Channel Five coverage for the first time.