Britons are cutting back on unhealthy lifestyle habits in a bid to reduce their risk of needing bowel cancer treatment, a new survey suggests.
A YouGov survey of more than 2,000 people, published to mark the one-year anniversary of a World Cancer Research Fund (WCRF) report on how to prevent cancer, found that the majority of British consumers remember reading about the report and many have acted on its advice.
For instance, 11 per cent are trying to eat less processed meat; 26 per cent are eating more fruit and vegetables; and 18 per cent are watching their weight more closely - all of which are steps which can reduce a person's risk of bowel cancer.
The WCRF believes the poll findings are encouraging and show that people are prepared to take the necessary steps to reduce their risk of cancer when provided with convincing evidence.
Head of communications Richard Evans said: "A big part of our work is interpreting the latest scientific research and then giving people the information so they are then in a position to make informed decisions."
According to the charity, one of the major contributing factors to cancer is obesity.
A recent conference of scientists was told by Professor Martin Wiseman, the charity's medical and scientific adviser, that cancer cases will double in the next 40 years if obesity rates continue to rise in the UK.
Independent advice on private healthcare