Spending on cosmetic surgery nearly hit the £500 million mark in 2006, new figures show.
The amount is four times that spent in 2001 and more than treble the amount paid for cosmetic surgery in Italy, which had the second highest spend of the seven European countries surveyed by Datamonitor.
Third on the table of high spenders was France with £139 million, while Germany spent £127 million and Spanish consumers paid out £69 million.
Overall, Europeans spent a total of £1.227 billion on cosmetic enhancement in 2006, although the figure is far below the whopping £5.678 billion spent in the US.
Analysts predict that cosmetic surgery spending will treble by 2011 in the UK and a Datamonitor spokesperson revealed: "Consumers' desire to improve personal appearance is on the rise.
"The fastest growing area of cosmetic surgery has been minimally invasive procedures, such as botox injections, which have soared over the last decade."