Cosmetic surgery experts have reported a rise in the number of enquiries for cosmetic surgery from brides-to-be, with some even modifying their body to fit into a specific dress.
According to cosmetic surgery chain SurgiCare, the group has already received 400 wedding-related enquiries this year, compared with 335 in total during 2007.
Meanwhile, Christine Davies, a director of cosmetic surgery group Mya, told the Times: "I would say that the most popular treatment for a bride is breast augmentation followed, possibly, by liposuction on the tummy and hips. These are the areas that these beautiful dresses enhance."
The trend is partly being attributed to the rising popularity of sleek, clingy wedding gowns in place of the traditional meringue-style dresses once preferred by brides.
Twenty-two-year-old Naomi Dunne, who was married earlier this month, told the Times that she had a breast enlargement in March as part of her wedding preparations.
"I decided on the dress before the breast enlargement surgery," she revealed.
"The dress I found was amazing but the breast area was bigger than my own breast size. Once I had my breast enlargement it fitted me perfectly."