Aviva’s “You are the big picture” advertising campaign has begun.
A new advertising presence will be unveiled at Paris Charles De Gaulle and London City airports featuring the stories of Aviva customers, employees and business partners.
Aviva is making a renewed pledge to raise funds to help street children through people’s participation in the campaign – Aviva will donate £2 per photo submitted to Save the Children. The charity will use the money to fund two new projects to help street children in India get access to education.
This forms part of Aviva’s five year commitment to help 500,000 children worldwide fulfil their potential and to raise awareness about the plight of street children, a group largely unrecognised by society. Children who go to Save the Children centres in Delhi funded by Aviva will also feature in the campaign.