Ahead of expected intense competition from PruProtect, AXA has lead what many other insurers are expected to do publicly or
Just over half of all prices are reduced.
The average reduction is 3.5%.
The products affected are
- Level Life Cover
- Decreasing Life Cover
- Guaranteed Level Life or Earlier Critical Illness Cover
- Guaranteed Decreasing Life or Earlier Critical Illness Cover.
Twenty year old male smokers will see some of the biggest benefits, as their payments for level life cover will fall 17%, from £15.99 to £13.33.