AXA has increased the age limit on life policies from 70 to 85.
Advancements in medical science and standards of living have resulted in people living longer than ever before.
The increase in the length of time people are living has delayed some of the key milestones in life, with women over the age of 35 having the fastest growing birth rate in the UK and the average first time buyer's age rising to 34 years old.
As people reach significant life stages later the need to protect themselves and their families for longer is paramount.
The increase in the length of time people are living has also impacted on women and men of retirement age who are staying in work for longer.
Iain Mallon of AXA, says, “By offering life cover to people up to the age of 85 we are helping people to meet the needs of modern day life. By being flexible and making these changes AXA is ensuring it can meet changing customer needs."