Aviva unveils new healthy cheer campaign

Aviva has launched a new social media brand campaign that gives people the opportunity to recognise and celebrate their friends’ health-related achievements.

With a strong digital and social media component the healthy cheer campaign will give thousands of people the chance to nominate their friends to receive a personalised message of encouragement from a team of Aviva cheerleaders.

You can nominate friends at Any health-related achievement will be considered, however big or small. Examples could include giving up smoking, taking more exercise or simply eating more fruit. Aviva will then work with selected nominees to arrange a suitable time and place to surprise their friend and celebrate their successes.    

Simon Arnold of Aviva says: “We all have good intentions to get a bit fitter but we also know it can be hard to keep our motivation up. This campaign is designed to connect with people on a personal level to celebrate their efforts and encourage them to keep going. By using social media we can help to recognise people’s individual achievements, and hopefully help them to improve their health. Sometimes we forget that a few words of encouragement can go a long way.”

For each of the first 1000 nominations, Aviva will donate £1 to UK charity partner Railway Children, as part of its global Street to School programme; supporting initiatives that help children living and working on the streets back into education or training. This is part of a five-year commitment to helping 500,000 children worldwide fulfil their potential and to raising awareness about the plight of street children who are largely unrecognised by society.


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