Aviva reduce doctors report requests by 60%

Aviva has reduced the number of doctor reports requested for life insurance applications by 60%. This has been achieved by capturing extra medical information using nurses and underwriters to speak to customers.

The initiative places the emphasis on underwriters making faster and better decisions that are often not helped by collecting doctors reports. Benefits of the initiative are:

  • Saves time - customers are getting cover quicker, due to reduced application time
  • Saves money - Aviva makes cost savings, due to less doctor report costs
  • Reduces the need for busy GPs to deal with insurance related queries

Whilst Aviva will continue to need doctors reports for some applicants to offer the fairest and most competitive terms, the initiative will keep these to an absolute minimum.



Comment on this page »


Latest news

AXA PPP healthcare win at UK Customer Experience awards 2015

David Mobbs retires as CEO of Nuffield Health

King's victorious at World Transplant Games

Aviva reduce doctors report requests by 60%
Connect with us on:

This site compiles with the HONcode standard for trustworthy health information