Aviva cancer pledge to customers

Aviva customers can now benefit from one of the most extensive levels of cancer cover available from the private medical insurance market.

A new cancer pledge ensures that group and individual private medical insurance customers have enhanced cover for cancer treatment, following the removal of previous benefit limits for some cancer drugs.

Recognising the importance for customers to have extensive cover and support at every stage of their cancer treatment, the new cancer pledge means that cancer treatments recommended by medical specialists are covered in full. In addition, to help make things as comfortable as possible for customers following cancer treatment, the cover now features aftercare benefits including consultations with dieticians and help with the costs of wigs and external prostheses.

The enhanced treatment cover includes chemotherapy, radiotherapy and targeted therapies such as Herceptin and Avastin, as well as cover for unlicensed drugs not readily available from the NHS.  The insurer will now also fund bisphosphonates (drugs to keep bones strong during cancer treatment) and bone scans in full. Stem cell and bone marrow transplants used in the treatment of cancer are also covered in full.

New benefits to help support customers through their cancer treatment include:

  • Cover for specialist nursing care and rehabilitation support
  • Cover for anti-sickness drugs and drugs to help combat the side effects of cancer treatments
  • Up to £100 towards the cost of a wig
  • Benefit towards internal and external prostheses
  • Routine check-ups for up to 10 years following cancer treatment.

Where end of life care is required, Aviva will donate up to £10,000 to the hospice or charity and provide care at home if needed.                                                                                                      

Dr Doug Wright at Aviva says: “We understand the emotional and physical challenges that customers face when they undergo cancer treatment and want to do everything we can to make living with cancer that bit easier. Our customers told us that they want the peace of mind that we will pay for their cancer treatment in full for as long as their specialist says they need it.”

The new cancer cover is applicable to customers taking out a new private medical insurance policy from 1 January 2012.

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Aviva cancer pledge to customers
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