Aviva is the new title sponsor of English rugby union’s top-flight league. Under the four-year £20 million deal, the competition with twelve clubs will become Aviva Premiership Rugby from September 2010.
Mark Hodges of Aviva says, “Rugby is the fastest-growing participation sport in England with more than 100,000 active adult players, and another 150,000 under the age of 19. This is a fantastic chance for us to work with premiership rugby.”
The sponsorship deal runs from September 2010 until May 2014 and will include more than 135 games each season, watched by 1.7 million people at the grounds and many more on Sky, ITV and ESPN.
The highlight of the opening weekend of the Aviva Premiership Rugby season sees Twickenham host the London Double Header on 4 September 2010, where the four London clubs (London Irish, Saracens, London Wasps and Harlequins) go head-to-head.