Aviva has signed an exclusive five-year agreement with Santander for the distribution of Aviva's life protection insurance products in the UK from June 2011.
The agreement covers the sale of Aviva's core protection products, including life insurance, critical illness and income protection, which will be sold by Santander through its 1300 UK branches, online and over the telephone.
Santander will sell under dual Aviva/Santander brands, the following Aviva products:
- Term (decreasing and level) with or without critical illness, income protection - via the telephone, online and in branches.
- Guaranteed Acceptance Whole of Life (50+) excuding direct mail/on-line - via branches and telephone
Mark Hodges of Aviva says, "We aim to provide Santander's customers with a simple, quick and easy way to purchase a range of life protection products according to their specific needs. We know that many UK adults do not have any life insurance cover at all, so making protection choices as simple as possible is really important."