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Launch of ASDA Instant Life Cover

Asda logo

Supermarket chain ASDA has launched an innovative and unique guaranteed acceptance product. ASDA Instant Life Cover will be marketed throughout ASDA's 500 UK stores and available via the phone and online.


It offers guaranteed acceptance life insurance policy for people age 17-50 years with no medical or financial underwriting required. ASDA Instant Life Cover aims to offer straightforward, simple and affordable cover with guaranteed acceptance. Cover starts from just £5 a month, with £10 and £15 monthly premiums also available. It is underwritten by Ageas Protect.

Life insurance news: 10 August 2011