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Bupa's new approach to healthcare - Bupa By You


Bupa has launched Bupa By You, an innovative health insurance, offering a wide range of health and wellbeing options.


The product meets the growing demand for health insurance that provides greater flexibility, extensive levels of cover, good value for money and is explained in simple to understand, clear jargon free language.


Bupa By You gives you the ability to customise cover to individual health priorities and budgets and the flexibility to spend your money where it is most important to you.


In addition to offering more affordable options than ever before, it has the added peace of mind of no financial limits, so you will not run out of funding for eligible treatment whichever option is chosen.


You can choose from three core options:


  • Comprehensive - all eligible medical needs from diagnosis through to treatment and after-care are covered

  • Prompt Diagnosis - following a GP referral, access to a private consultation at a private hospital or clinic is covered with the latest diagnostic tests and scans

  • Treatment and Care - once diagnosed through the NHS, treatment and aftercare at a private hospital is covered.


You can then select from 12 additional cover options including cover for fitness enthusiasts concerned about getting injured, cancer, travel, dental and optical and complementary therapies.


And you can reduce monthly payments by choosing a hospital network that is right for you and by selecting from a range of excesses.


Dr Natalie-Jane Macdonald of Bupa says, "This offers a step change in health insurance as it has a range of options designed to meet the differing needs of individuals and their families throughout their lives. It combines choice, affordability and great service".

Private medical insurance news: 1 August 2011