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Aviva PMI customers can benefit from Back-Up service


Back-Up service is now available to its individual and small group private health insurance customers.


Back-Up is a specialist case management initiative that uses evidence based medical guidelines for managing back and neck pain. It has proven to significantly improve the speed of recovery and return to work rate for customers. In addition, the number of physiotherapy sessions required is greatly reduced and far fewer people need to be referred to a specialist. Rather than having to wait to see their GP, customers are referred to the Back-Up service to speak to a dedicated case manager who conducts an in-depth assessment and offers practical and clinical advice and support. A personalised rehabilitation plan is then tailored to their individual needs.


Mark Sharpe at Aviva says, “Musculoskeletal conditions are one of the top causes of private health insurance claims, yet they have traditionally been treated with a broad brush of 6 to 10 sessions of physiotherapy, that gives little consideration to the customer's exact circumstances. Evidence now shows that tailoring treatment plans to the individual's personal needs means the individual recovers quicker.”


Private medical insurance: News update: 26/08/2009


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