Norwich Union is boosting its direct marketing activity to position itself as the number one provider of equity release.
The drive aims to position the UK’s largest insurance company as the ‘leading light’ of equity releases. It will promote its enhanced product suite and high loan to value product through direct mail, press ads, door drops and online activity.
Norwich Union has simplified its equity release products to allow consumers to unlock more money from their homes from a younger age.
Long term care insurance: News update: August 2008