Catalogue retailer Argos has launched a price comparison website for financial products ranging from insurance to mortgages.
The new service, Argos Compare, will offer price comparisons on products including home, car and travel insurance, mortgages, pensions, credit cards and utilities. Argos Compare will be advertised on the group's main website, which was the most visited website of a high street retailer during 2008.
The group said this meant it would not have to spend money advertising the site, enabling it to plough back some of the fees it receives for referring customers to financial services providers into giving vouchers to people who take out a product through it.
Greg Ball of Argos Financial Services says, "Argos has always been focused on providing choice, convenience and value to our customers, and the launch of Argos Compare is another example of us delivering that."