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TV shows 'making cosmetic dentistry more popular'

Start Smiling clinic in Brentwood

The appearance of a perfect white smile on television is one that is becoming increasingly common and leaving many viewers thinking that they would like to replicate the look, according to one cosmetic dentist.


Genevieve Keane from the Start Smiling clinic in Brentwood is responsible for the perfect smile of many of the stars of reality show The Only Way is Essex and she explained some of the procedures which could help transform a person's confidence.

"Whitening should only ever be provided by a qualified dental practitioner. Don't be fooled by ultra-cheap services, as they could be practising illegally and not providing an effective or safe product," the dentist told the Sun.

Ms Keane also stressed the importance of good overall oral hygiene and health, stating that it is imperative to the success of any cosmetic dentistry work.

She said even veneers, which usually last for nearly 20 years, can be in need of replacement after five years if patients have a receding gum line. 

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Private dentistry news: 10 April 2012