It is not hard to believe that people can become addicted to indoor tanning, the British Skin Foundation has said.
The charity's comment comes on the back of new research suggesting that sunbeds and similar services are addictive and should be tackled as such.
According to the report, published in the medical journal Archives of Dermatology, people who demonstrate addictive behaviour with respect to indoor tanning salons should be treated with appropriate interventions.
Matthew Patey, chief executive of the British Skin Foundation, said that the addictive effect may originate from endorphins released in the brain in response to sunlight.
"Tackling issues such as anxiety could certainly help, but the best way forward is to allow people to make informed choices about whether they use a sunbed in the first place by educating them better as to the dangers of UV-prolonged exposure and tanning," he added.
Last year, figures from Cancer Research UK revealed that six per cent of 11 to 17-year-olds in England use sunbeds regularly. This proportion rises to as much as 50 per cent in Liverpool and Sunderland.