A new advertising campaign from insurer LV starts on 15 April, featuring on TV, digital media, outdoor activity, national, regional and specialist print, plus direct mail and press inserts. The campaign includes a tag line ‘If you love it, LV it’. It will be on at peak time on the main commercial terrestrial channels, as well as on major satellite channels.
The campaign will be supported by outdoor and national press activity. The outdoor campaign will be nationwide but targeted towards key regions, while the print campaign will target a wide range of media including national newspapers and specialist press.
Critical illness insurance: News update: 5 April 2010