Axa has abandoned plans to launch a life insurance product that guarantees to pay claims in full even if the policyholder has not fully disclosed.
Consumer appetite for a term life policy with an in-built two-year non-contestability option was lacking. The insurer piloted the option with broker LifeSearch and, if successful, planned a nationwide rollout this year.
It guaranteed full payment on death after a two-year period even if the policyholder had not disclosed important health information on their application form.
Life insurance: News update: 03/04/2009