Apathy is leaving 20 million UK adults exposed to unnecessary financial risks because they don't have any form of life or income-related protection, says Norwich Union.
Figures reveal that of those without life insurance, more than a third say this is because it's still on their ‘to do' list or they simply haven't thought about it.
One in seven say they have made other provisions; one in ten haven't bothered because they have no dependents and feel no need for insurance, while a further 9% say they don't have it because they don't have a mortgage. 3% of people say they haven't purchased cover because they don't understand it.
Darren Dicks, head of protection marketing from Norwich Union says: "These findings are cause for concern as they suggest many people are taking an ‘it won't happen to me' approach to protection. Around 52% of UK adults have no life cover at all and the remainder are either underinsured or unsure about what type of cover they hold. Many people wait until they have a particular event in their lives, such as a house purchase or the birth of a child before they purchase life cover, but people shouldn't take the view that they need to. "
The research also reveals a number of trigger moments that prompt people to make life insurance purchases:
Life insurance: News update: April 2008
