Anniversary of Prudential's lifetime mortage

Following the successful launch in October 2005 of its flexible lifetime mortgage product, Prudential is celebrating the first anniversary with news that it is aiming for a 10 per cent market share by the end of 2006 in just 12 months of entering the market.

 Ali Crossley, Director for Lifetime Mortgages at Prudential comments: “Equity release products give consumers more options for retirement and allowing people greater choice was always our number one priority.”

With the average pension pot expected to be £25,000 it is clear that people are looking for alternative ways to supplement their retirement income

As part of Prudential’s ongoing commitment to consumers, this month sees the launch of a new direct face-to-face lifetime mortgages sales force.

Chris Robinson, Director of the Face-to-Face division at Prudential commented: “The demand for lifetime mortgages is currently high and there is a general acceptance within the industry that there is insufficient supply of specialist face-to-face advisers.  There is only a small select group of specialist advisers who can offer face-to-face advice and we feel the time is right to add to the numbers in the marketplace and offer an additional service.”


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Anniversary of Prudential's lifetime mortage
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