Ageas Protect has become the first insurer to introduce product labelling. This is clear consumer signposting on its pre-sale marketing material.
The concept has been developed using the food labelling concept, which allows consumers to choose between products and keep a check on the amount of foods high in fat, salt, saturates and added sugars etc.
Ageas Protect is introducing the concept into documents for Your Life Plan and Real Life Cover. If the initial launch is successful the initiative is likely to be extended.
The product labelling takes into account the major needs that consumers have to consider including death, terminal illness, specified critical illness, long term sickness, total and permanent disability, and unemployment.
Andy Milburn at Ageas Protect comments: "We can use this to help show consumers the potential needs that they may not have solved by their initial purchase."