Aetna has improved its website and mobile access to it for customers. The company has added web capabilities which recognise where a user is coming from in the world and serves localised content in a language relative to that geographic region. For mobile users, Aetna is beginning to launch mobile applications (apps) that can be downloaded for free to help members find nearby doctors, hospitals and other health care providers based on their GPS location in Shanghai, Hong Kong, the Middle East and Europe. Aetna also has made it easier for people to access the public pages of its International website from mobile devices, whether an iPhone, Android-based device or Blackberry.
Sandip Patel of Aetna International says, “This new web functionality is a critical step in Aetna’s continued efforts to make it easier for people to access content that is relevant to them and accessible in a manner they prefer. Our mobile apps make it easier for members to access health care. With a few strokes on the mobile phone, the user can find a provider, calculate the distance by GPS and record a doctor’s appointment on their device calendar.”
For example, an individual accessing the site from the Middle East will see:
- Arabic as the default language for content, which can be easily changed if preferred
- Images localised for the region and culture
- Web skin or framing graphics customised for the region
- Contact information specific for the region
- Product information specific for the region.