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PruHealth and Sainsburys encourage customers to eat healthily

PruHealth, the innovative private medical insurer has partnered with leading supermarket Sainsburys in a move that could see PruHealth customers rewarded for buying fresh fruit and vegetables at Sainsburys.
The deal will provide PruHealth policyholders with the opportunity to earn PruHealth Vitality Points when buying fresh fruit and vegetables at Sainsburys. For every 2 spent on your weekly fruit and vegetable shop you could earn PruHealth Vitality points which will then be accrued over the course of a year and offset against your premiums the following year, assuming no claims have been made.
Points will be earned according to monetary spend, so for every 2 spent on fresh fruit and vegetables, policyholders will receive 1 Vitality point. Individual policyholders will be capped at 10 points per week. The maximum number of points an individual policyholder can accrue over the course of a year is 520. Family policyholders will be limited to 20 points per week per family policy. A family can accrue a maximum of 1040 points over the course of a year.
PruHealth customers will simply have to give PruHealth their Nectar card number and opt in to receive the benefits. Then when they go into a Sainsburys store or online and purchase fresh fruit and vegetables from the fresh fruit and vegetable aisles they could earn Vitality points. All members over 18 on a policy can register a Nectar card and the total spend each week will be used to calculate the points earned by the policy.
Shaun Matisonn, PruHealth Chief Executive, says:” We are delighted to have teamed up with Sainsburys. This is the first time in the UK that a health insurer has provided a retail benefit on your everyday grocery shopping. We are adding another element to our Vitality concept by allowing policyholders to collect Vitality points by buying fruit and vegetables at Sainsburys, essentially rewarding them for what they are already doing.
Sainsburys joins PruHealths existing Vitality partners which include Boots, Virgin Active, Cannons, LA Fitness, Nuffield Proactive Health and Allen Carrs Easyway. Vitality gives people the opportunity to be rewarded with lower premiums, depending on the claims they have made, for making positive lifestyle changes or simply maintaining a healthy lifestyle, in conjunction with PruHealths Vitality Programme.
Insurance news update: 04 Sep 2007
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