The majority of women would consider having cosmetic surgery, a new survey has revealed.
Research conducted by the University of California, Los Angeles (UCLA) found that 48 per cent of the women would be interested in cosmetic surgery, liposuction or both, with a further 23 per cent expressing a possible interest.
Meanwhile, 23 per cent of men were found to be receptive to the idea of surgery and 17 per cent more said that it was a conceivable option.
David Frederick, a UCLA psychology graduate student and lead author of the study, believes the results demonstrate the increasing pressure people are now under to look good.
"Interest in cosmetic surgery is far more widespread than we had anticipated," he said.
"We know there is tremendous pressure for women to be thin and have a certain appearance and for men to be fit and muscular, but I would not have guessed that so many people would be interested in surgical body alteration."
Having said this, Mr Frederick also noted the surprising absence of a link between a person's body image and their interest in cosmetic surgery, with even those who were happy with their bodies found to be considering a surgical alteration.