Insurance lead broker Call Connection has linked with a leading insurance provider within the niche over 80s insurance market, to capitalise on the UK’s aging population and a lack of adequate cover in the marketplace.
It has partnered with Castle Cover to provide travel insurance to the high risk, high yield octogenarian market, which until now has seen relatively little in the way of insurance provision as a result of the multifarious risks associated with old age.
Many of the targeted market have actually been proactively refused insurance solely as a result of their age - a situation that is grossly unfair.
Castle Cover will support aging markets in their insurance products, in order to ensure that vital insurance was provided to those older citizens that have been largely overlooked traditionally.
The move is designed to enter the growing over 80s marketplace, which looks set to expand over the coming decades with UK population trends heading towards old age. An increasing number of the UK population are now over the age of sixty five, which will naturally continue over the course of the next few decades.