Consumers are being advised to use fake tanning products rather than sunbeds over the winter months in order to reduce the number of people requiring skin cancer treatment
The majority of skin cancers are caused by long-term exposure to the sun and experts note that many cases could be prevented if people were more careful when going out in the sun.
According to the British Skin Foundation, consumers can rest easy in the knowledge that fake tanning products are "completely safe" and can be reapplied throughout the winter to maintain a healthy tanned appearance.
However, they provide no protection against the sun's UV rays and sunscreen should always be used when going out in the sun.
Spokeswoman Indy Rihal said: "Fake tanning products are completely safe products to use and, like all other skin products, would have been rigorously tested by the manufacturers before being put on the market.
"Also, all ingredients would have been tested in accordance [with the] European Commission."