Bupa has been voted one of Britain's strongest brands by consumers and experts on the independent Superbrands council.
Simon Sheard, Bupa's group marketing director says, "We are delighted to have been selected as a Superbrand for the third year running. Bupa has always believed its brand is one of its most important assets. Customer care is at the heart of everything Bupa does. We are committed to taking care of the lives in our hands and to helping people feel better. We have worked hard to create a brand that is trusted and respected and the fact that we have been awarded Superbrand status by a panel of experts and by consumers is a reflection of that."
Founded in 1947, Bupa is the UK market leader in health insurance, with a strong international presence.
Bupa has 8 million customers in 180 countries. Sanitas in Spain and IHI in Denmark are part of the Bupa Group. Bupa is a provident association which reinvests all its surpluses back into the business.
Private medical insurance : News update: July 2006