UK residents are set to spend around £659 million on cosmetic procedures over the next 12 months and the only thing preventing many more from going under the knife is cost.
A recent report from market analyst Mintel found that Britons will actually spend nearly £50 million more on cosmetic procedures than on tea next year, with nearly one in four women prepared to consider surgery.
Jenny Catlin, senior market analyst at Mintel, said that the British public is becoming more accepting of cosmetic surgery, a fact which is being reflected in the growing number of procedures being carried out in the UK.
"Exposure to and de-sensitising of cosmetic surgery through television coverage and the popularity of procedures amongst celebrities has invariably played a key role," she remarked.
"In addition to this, new technology continues to reduce the level of invasive surgery and the amount of time and healing needed for recovery."
The report revealed that, rather than the idea of surgery itself being a deterrent, people are now put off mainly by the perceived cost of cosmetic procedures, with 35 per cent citing this as the main reason for not having surgery.
Over £100 million was spent last year on face and neck procedures alone – the most popular form of cosmetic surgery.
Ms Catlin continued: "Developments in laser technology mean that faster and more painless lasers can be used in facial rejuvenation, as well as for breaking down fat and cellulite.
"Face-lifts in particular look set to offer a wealth of options, none of which are as drastic as traditional surgery, with these advances likely to persuade more women and men to have what will become a modest procedure in personal care."
The next most popular form of cosmetic surgery is currently breast surgery, with the number of procedures rising by more than 150 per cent between 2003 and 2005.
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Cosmetic surgery news : 18/07/2006