New customers taking out Life Insurance online through Sainsbury's by 24th March 2008 will receive a 5% discount.
Sainsbury’s life insurance premiums start from as little as £5 a month.
Claire Moyles, Sainsbury’s Life Insurance Manager says: “Life insurance can help provide great peace of mind in the knowledge that your dependants could receive a cash lump sum if you were to die during the policy term. Quality cover does not have to be expensive. Life insurance is one of the most important financial products you can buy so it is important that you invest time to find the right cover for you at the right price.”