Perfect Choice

Health insurance company


  • Perfect Choice Funeral Plans are provided throughout the UK by funeral directors who are members of the NAFD
  • Perfect Choice is owned and operated by NAFD Services Limited, which was set-up by the National Associational of Funeral Directors (NAFD). NAFD Services Limited only works with UK-based life assurance companies that are authorised by the Prudential Regulation Authority (PRA) and regulated by the PRA and the Financial Conduct Authority and are members of the Financial Services Compensation Scheme for maximum financial security.
  • NAFD is the largest independent trade association in the UK with over 80% of all funerals in the UK being carried out by NAFD members.
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