However imaginative a marketing campaign may be, the most effective promotional agent will always be a happy patient. It is up to the practice team to ensure that patients experience the ‘feel good’ factor every time they visit the practice.
Spa Dentistry offers the patient a dental appointment that could be compared with a visit to a social or leisure venue. An environment is created where both the patient and the staff can feel relaxed and with attention concentrated on the patient’s welfare and well being. It’s also worth remembering that as a relaxed patient it means it is much easier to have treatment than for one who is nervous or on edge. A pleasant ambience and attractive distractions can make all the difference.
What was the impression you got when you spent some time in the waiting room? Is the décor modern and pleasing to the eye? Is the seating comfortable? Is your first impression one of welcome, or just cold efficiency? Did the receptionist’s smile seem sincere, or merely automatic? Are there magazines or other reading matter, is it varied, clean to handle and up to date, or grubby and dog eared through much use? Editions which are weeks or months old suggest indifference to keeping the patients content while they wait. New patients particularly will be interested in the practice and the services it offers – are the brochures tastefully produced, readily available and fully informative? Staff profiles are always of interest to waiting patients, and invite relaxing conversation.
Did your visit to the toilet and washroom facilities show a spotless appearance and well provided with the vital sundries? Was there provision for parents with small children?
Once you are in the chair, do you have a ‘spa’ menu? Does it include a heated pillow and neck support, music/DVD, eye masks/foot warmers, a blanket, jewellery cleaner, moisturising hand treatment and a choice of post treatment refreshments? Is there something you’d like to be offered which is not there?