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Private healthcare newsletter: January 2007

In this update:
 
  • Visits exceed 200,000 per month
  • Changes to enhanced listings
  • New patient information sections
  • New breast implants guide
  • Latest news on private healthcare
 

Record number of visits

Our UK sites – www.privatehealth.co.uk and www.harleystreetguide.co.uk – have passed 200,000 visits per month for the first time. The average visit time on our sites is around six minutes; each visitor views on average six to seven pages. The most popular areas are our searchable databases  - led by find a consultant, find a private hospital, and find a cosmetic surgery clinic..
 

Enhanced listings

Subscribers to the site now benefit from increased visibility in our searchable databases (consultants, hospitals, clinics etc).  Bold type and a star are used to make the subscriber’s listing stand out from other listings in the search results. To see how this works, go to Find a Hospital, and enter the Intuition postcode - HP4 2UB. You will see the enhancement for the BUPA Hospital Harpenden.
 

New patient information sections

We have invested in a significant development of content in two areas:
  • Operations and procedures  - Each operation guide helps patients understand more about the operation that they are considering. The information is drawn from recognised and authoritative sources to ensure that it is accurate, evidence-based and reflects best practice.
    See an example page for anterior cruciate ligament reconstruction.
  • Diseases and conditions – These information pages explain the illness in layperson’s terms, and cover causes, symptoms, and treatments.
    See an example page for inguinal hernia.
  • New breast implants guide
    Breast augmentation is the most popular form of cosmetic surgery. Our new breast implants guide covers what to consider, the costs, the different types of breast implant and side effects and risks.
    View the guide...
 

Latest news on private healthcare

At Private Healthcare UK, we monitor the press and media for the latest stories on private healthcare. Recent news headlines: